Whether selecting a seat, shopping for duty-free products, touring the airport or even exploring hotel rooms, Emirates airline passengers can soon try and experience airline services in the metaverse.
Adel Al Redha, Emirates’ chief operating officer, gave a preview of the impending technological changes while speaking to the media on the sidelines of the Arabian Travel Market (ATM) 2022 on Wednesday.
Speaking on the potential of new technologies, the COO said, “For example, you will experience entering an aircraft, looking at the economy, business or first class seats. You look at the seat and select it. Then you look at the menu and choose as per your liking. You then move forward to tour the airport. A passenger then goes to the duty-free area, and you buy your products while you’re sitting at home and get them delivered to your house or your aircraft.”
Emirates airline reinforced its plans to build “signature brand experiences in the metaverse”, alongside both collectible and utility-based NFTs.